LIVERPOOL will have to cough up £20million for Carlton Cole.
West Ham are willing to sell but they want a top price as they would have little time before the new season kicks off to sign a replacement striker.Kop boss Roy Hodgson was instructed earlier this week to pay £15m up front with a further £5m fixed to appearances.
A Hammers insider said: "It has to be a big price for Carlton. With just days to go before the season starts, the club don't want to be left in the lurch.
"If things happened earlier, maybe the price could have been lower."
Hammers have already turned down a Stoke bid of £9m plus £3m on appearances for Cole, 26.
The frontman has been in fine pre-season form, scoring four goals in six games as he bids to add to his seven England caps.
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